How to Pitch Your Music to Playlists and Blogs (Without a PR Budget)

Editorial, Independent Playlists, and Blogs — Where to Start

Not all placements are equal. Here's how to prioritise:

• Spotify editorial playlists — pitched through Spotify for Artists at least 7 days before release. High impact if you land one, but competitive and not guaranteed.
• Independent playlist curators — individuals who run genre or mood playlists with real followings. More accessible than editorial, and a good placement can drive thousands of streams.
• Music blogs — still relevant for credibility and SEO. A review or premiere on a respected blog gives you a press quote for your EPK and a backlink to your music.

Start with independent curators and smaller blogs. Build a track record of placements before going after the bigger targets.

Finding Curators and the Right Contact

How to find independent playlist curators:

• Search Spotify for playlists in your genre — look for ones with 1,000–50,000 followers (big enough to matter, small enough to be approachable)
• Check the playlist description for a contact email or social handle
• Use SubmitHub or Groover — paid platforms that connect you directly with curators and bloggers who have agreed to listen
• Search Instagram and TikTok for music curators in your genre

A Pitch Email That Is Easy to Evaluate

Curators and bloggers receive dozens of pitches a day. Yours needs to be short, specific, and easy to say yes to:

• Subject: [Genre] submission — [Band Name] — [Song Title]
• One sentence on who you are and what you sound like
• One sentence on why this song fits their playlist or blog specifically — show you've actually listened
• A direct streaming link (not an attachment)
• Your EPK link for more context

Don't ask for a favour. Don't over-explain. Make it easy for them to click, listen, and decide.

Example: A Personalised Blog Pitch

Subject: Submission for [blog] — [band], [song]

Hi [name], I enjoyed your recent coverage of [specific relevant artist or article]. Our new [genre] single, “[song],” may fit your readers because [one genuine musical or local connection].

Listen here: [private or public listening link]. The release is on [date]. If useful, the short bio, approved photos with credits and contact details are here: [EPK link].

Thanks for listening,
[name, band and contact]

For a playlist curator, lead with the song link and the specific playlist fit; include an EPK only if it helps or the submission rules ask for one. Do not send the same generic message to every recipient.

Reuse Your Press Assets

How Band Social Helps

Keep music, approved photos and contact details current on your public page. Save relevant blogs or magazines in Press & Media and log pitches and replies in their contact history.

A blog pitch can link to the right assets while your outreach record prevents duplicate submissions. Lead a playlist pitch with the direct song link and follow its submission rules.

Explore Band Social’s Social and Booking features.

Key Takeaways

• Start with independent curators and smaller blogs before going after editorial playlists
• Find curators on Spotify, Instagram, and platforms like SubmitHub
• Keep your pitch short — one sentence on who you are, one on why you fit their playlist
• Include a direct listening link; add the EPK when relevant to the recipient
• Check current Spotify for Artists eligibility and timing guidance before submitting an unreleased track